For kitchen and bath remodelers
Remodeling leads that show up as booked appointments.
Most leads are a name and a number, shared with other contractors. We run the ads on your own account, qualify every homeowner and book them onto your calendar.
100%
show-up on a scaled account, confirmed twice before the visit
$58,000
average signed project from our appointments
60 to 80
appointments a month on a scaled account
1 in 4
appointments becomes a job, at minimum
30 sec
until every new lead gets a reply, day or night
Exclusive or not
“Exclusive” means something different at every seller.
One sends the lead to one company. Another gives one contractor per service per region. A marketplace sells the same request to several of you at once.
If four contractors bought the same homeowner, she’s shopping for the cheapest one of you. We ranked the big sellers one by one in the 9 best lead generation companies for contractors.
The exclusive test
- 1
Whose name is on the ad the homeowner clicked?
Us: Your name
- 2
Whose ad account does it run in, and can you log in?
Us: Your account, and you can log in
- 3
Does the homeowner know your company's name when you call?
Us: Yes, your company name
- 4
Is anyone else in your market buying from the same seller?
Us: No one else in your market
Verified or qualified
“Verified” usually means a real person called. Qualified means a lot more.
Here’s what each kind of seller checks before you pay, and what a qualified appointment adds.
- Pay-per-call seller
That a real person called: not spam, a robocall or the wrong trade.
- Lead seller with filters
A working number, inside your area, asking for the right kind of job.
- Marketplace
Whatever the homeowner typed, sometimes with a phone check. The same request often goes to several contractors.
- Smarter Contractor
Project, budget against your minimum, timeline, owner at the address, a time on your calendar, confirmed twice.
Lead quality claims are worth checking. In 2023 the FTC ordered HomeAdvisor to pay up to $7.2 million and stop misleading contractors about the quality of the leads it sold.
“He focuses on actually getting qualified appointments on the calendar rather than just sending us a bunch of leads. There's no overpromising or BS.”
After you pay
A lead seller’s job ends when your phone buzzes. Ours starts there.
The same homeowner, the same Tuesday night, two ways.
A bought lead
- 8:02 pm
The lead lands. You're finishing a tile job.
- 7:30 am
You call. Voicemail.
- 12:15 pm
You text. No reply.
- Day 3
She booked with whoever called first.
A booked appointment
- 8:02 pm
She fills in the form.
- 8:02 pm
A reply, and the qualifying questions.
- 8:11 pm
Booked for Thursday at 4, address on the booking.
- Wed + Thu
Confirmed the day before and two hours before.
- Thu 4 pm
You walk in. She's expecting you.
An illustration of the pattern, not one homeowner’s file.
Want us to check what your remodeling leads are really costing you?
We’ll look at your leads, your cost per appointment and your follow-up, and tell you straight what we’d change.
What it costs
The price per lead is the number they show you. The price per sit‑down is the one you pay.
Per lead
$42.95 and $90.92
Average Meta lead in home improvement and Google search lead in home services, from LocaliQ’s Facebook and search benchmarks.
Per booked appointment
$150 to $250
In ad spend on our accounts, qualified and confirmed, with nobody on your side making the calls.
Per signed job
$600 to $1,000
In ad spend per signed job, on our accounts.
How we charge for it, per appointment, on a retainer plus performance, or a performance share alone, is laid out in pay per lead vs pay per appointment.
When you stop
Ask who keeps what before you start.
- A marketplace
Keeps the homeowner, your profile and your reviews
- A pay-per-call seller
Keeps the tracking number the homeowners called
- A lead seller
Keeps the ads, the data and everything the ads learned
- With us
Your ad account, the pixel and the homeowner list stay yours.
We handle the whole process, from the ad to the confirmed visit. Here’s everything we run for you in marketing for remodelers.
Work we’ve done
Appointments, not a pile of leads.
King Remodeling · San Diego, CA
From about $80K a month to a $1.2M month in eight months.
A good contractor spread across Thumbtack, Yelp and Google, with months they couldn’t predict. We plugged in the system, and the calendar filled with confirmed homeowners instead of leads to chase.
Read the case study →Run your numbers
Would this actually work for your business?
Drag the two sliders. We assume only 1 in 4 appointments becomes a job, on purpose.
20
appts / mo
5
closed jobs
$2.7M
yearly pace
Your monthly potential
$225,000
in new projects every month, from 5 closed jobs, closing just 1 in 4 appointments.
Straight answers
The questions contractors ask about remodeling leads.
Are your remodeling leads exclusive?
Yes. The ads run on your own ad account under your name, every appointment is yours alone, and we work with one kitchen and bath remodeler per market.
Do you sell remodeling leads?
No. We book appointments. We run the ads, reply right away, qualify the homeowner and put a confirmed time on your calendar. You never get a bare name and number to chase.
How much do remodeling leads cost?
Published benchmarks put a Meta lead in home improvement near $43 and a Google search lead in home services near $91. The number that matters more is what a booked appointment costs, and ours is in the cost strip on this page.
What makes a remodeling lead qualified?
The homeowner owns the house, lives in your service area, and has a real project with a timeline and a budget that fits your work. Then they pick a time and confirm it twice.
Who owns the ad account and the data?
You do. The ads run on your account, so the data, the homeowner list and the pixel Meta trained all stay with you if we ever part ways.
What happens to the homeowners who aren't ready yet?
They go into follow-up instead of onto your calendar, and we keep in touch until they're ready or say no. Nobody is forgotten.
Where do you work?
Anywhere in the United States, with one kitchen and bath remodeler per market.
One remodeler per market
Your market, yours alone.
Answer a few quick questions and I’ll show you what a full calendar of qualified homeowners looks like for your business. No setup fees, and you test the system before you pay for anything.
Itai Benisty, Founder, Smarter Contractor