SMARTERCONTRACTOR

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Lead generation for contractors, explained straight.

What the lead companies really charge, what a qualified appointment is, and how kitchen and bath remodelers keep a calendar full. Written by the founder, from our own accounts.

  1. Straight talk · October 23, 2026 · 9 min read

    Is Angi worth it for contractors? A remodeler's answer

    How Angi charges contractors, how many pros get each lead, what it won't credit, what the FTC found, and the math on a signed remodeling job.

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    A remodeling contractor in the driver's seat of his pickup, frowning at a paper bill with a pen in hand and receipts on the dashboard
  2. Guide · October 21, 2026 · 9 min read

    Contractor leads: every source, ranked for remodelers

    Referrals, your own ads, Google, Houzz Pro, Angi, Thumbtack and Networx, ranked for kitchen and bath remodelers: what you pay for, the price, and who else gets the lead.

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    A remodeling company owner at his showroom desk in the evening, sorting a pile of paper lead slips and sticky notes into stacks
  3. Straight talk · October 19, 2026 · 7 min read

    Do Facebook ads work for contractors? The honest math

    What Meta costs from a lead to a signed job, how long the learning phase really takes, what to reward, why targeting leaks, and when Facebook ads fail a remodeler.

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    A homeowner couple on their sofa in the evening, looking at a photo of a remodeled kitchen on her phone
  4. Guide · October 16, 2026 · 7 min read

    How much does a marketing agency cost? What a remodeler actually pays

    The monthly fee, setup, ad spend and minimum term added up, then priced per booked appointment and per signed job, with the math to run on any quote.

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    A remodeling company owner at her showroom desk, going through a stack of invoices with a pen and a calculator
  5. Guide · October 14, 2026 · 7 min read

    How to choose a marketing agency: the remodeler's version

    Where an agency's job stops, who owns the ad account, a secret shop of its own form, the reference call, and what a remodeler has to bring before choosing anyone.

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    A remodeling company owner at his desk at dusk, reading a marketing proposal on a laptop beside tile and stone samples
  6. Straight talk · October 12, 2026 · 9 min read

    Qualified leads for contractors: what a qualified appointment actually is

    The eight checks a qualified appointment passes, three leads that look qualified and aren't, what each form question costs, and how to filter out tire kickers.

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    A homeowner on the phone at her kitchen table, tile samples and remodeling magazines spread out in front of her
  7. Guide · October 9, 2026 · 9 min read

    Advertising for contractors: where the money actually goes

    Nine channels a remodeler can buy, what each costs per lead and per booked consultation in 2026, and which ones build your name instead.

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    A contractor walking two homeowners through a kitchen, the appointment every ad dollar is supposed to buy
  8. Straight talk · October 9, 2026 · 10 min read

    Speed to lead for contractors: why most fail at ads and blame the agency

    Why most ad leads die in the hours after the form, whose fault that is, the 20-lead test, and the reply and follow-up schedule that fixes it.

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    A homeowner on her couch reading a reply about her kitchen remodel, seconds after she filled in the form
  9. Guide · October 9, 2026 · 10 min read

    Cost per lead: what a remodeling lead should cost in 2026

    The cost per lead formula with a worked example, then what a kitchen or bath lead, a booked appointment and a signed job really cost.

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    A remodeling estimate and material samples on a table, the signed job every lead is supposed to become
  10. Comparison · October 9, 2026 · 11 min read

    9 best lead generation companies for contractors in 2026

    Nine lead generation companies for contractors, ranked for kitchen and bath remodelers: what you pay for, the real price, who qualifies the homeowner, and who owns the data.

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    A remodeling ad on a phone, the first step before a homeowner is qualified and booked

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