SMARTERCONTRACTOR

Case studies / California Bay Builders & Remodeling, Bay Area

From zero to $206K+ in signed remodels in under 10 weeks.

Where they started

A net-zero funnel

A design-build team coming from full custom homes, ramping up a sister company for residential renovations and high-end design-build. Real relationships, real closing skills, and nothing yet bringing them kitchen and bath homeowners.

What we did

We plugged in the Smarter Contractor system

The offer, the ads, the texting, the qualifying, the booking, the reminders, the follow-up. Everything between a homeowner scrolling Instagram and a consult on their calendar. They show up and close.

What happened

$142,369 signed in the first 30 days

We moved fast and went after high-quality consults with homeowners who wanted the work done before the holidays. That turned into $206K+ in signed remodels. Still going.

Zero

Where they started with us

$142,369

Signed in the first 30 days

$206K+

Signed in under 10 weeks

59x

Signed jobs per dollar of ads, first 30 days

$=$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Every dollar they put into ads in the first 30 days came back as 59 dollars in signed jobs.

This system prints jobs

$1 in, $59 out.

About $2,400 in ads in the first 30 days turned into $142,369 in signed kitchen and bath remodels. The ad spend was the smallest line on the whole invoice. Money doesn't grow on trees. This does.

How we did it.

Quality over volume. We'd rather send them five homeowners who are ready than fifty who are curious.

  1. 1

    We gave them an offer worth stopping for

    Instead of "get a quote", homeowners saw the Signature Collection: a free statement piece with every kitchen or bath. Before the holidays it became a holiday gift. Same offer, a better reason to call now.

  2. 2

    We put it in front of the right homeowners

    Facebook and Instagram ads, aimed at homeowners in their area who are already planning a kitchen or bath.

  3. 3

    We only let the good ones through

    Project, budget, timeline, address. Every homeowner answers before anyone drives out. Under budget, out of area or just looking? They never touch the calendar.

  4. 4

    We booked it and made sure they showed

    A text back in seconds, a time on the calendar, a reminder the day before and two hours before. Not ready yet? We keep following up. Natasha, our AI assistant, is the safety net so nobody slips through.

More than half of the consults they sit turn into signed jobs.

That's the point of the gating. When only the right homeowners reach the calendar, the team closes, and they don't burn evenings driving to houses that were never going to buy.

Where it goes from here.

The first step on every account is $100,000 a month, steady. They're past it. The next is $250,000 a month: more ad spend, more sales reps, the same system.

It isn't a guess.

Our longest-running account walked the same path to months over $1 million, more than once. Read the King Remodeling case study.

In their words.

“What I appreciate most is that Itai actually understands the remodeling business and focuses on bringing in quality opportunities, not just random leads. In a short period of time, we've already seen very strong results from the campaigns and the return has been excellent.”
Idan, owner, California Bay Builders & Remodeling. Written review, September 2026
“Itai and his team really understand the contracting business and what it takes to generate quality leads and turn them into actual appointments. … I especially like that they focus not only on generating leads, but also on the follow-up and appointment-setting side.”
Liron, partner, California Bay Builders & Remodeling. Trustpilot, September 2026

One contractor per market

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